Proof, not promises.

The situation: Engaged as Fractional Director of Brand & Communications to unify brand identity across six distinct community brands. The company lacked earned media coverage, a cohesive brand architecture, and a content strategy to drive organic growth.

What I did: Developed a comprehensive master brand guide and individual brand guidelines for four communities, defining target audiences, brand personas, messaging, and voice. Lead content and brand strategy including SEO-driven blog content, PR, video production, influencer marketing, and AI-powered content workflows. Directed all video and TV commercial production for brand storytelling campaigns.

The result: Strengthened brand voice and consistency across all communities, significantly increased earned media coverage in the Dallas and Houston markets, and drove measurable growth in brand awareness. Led the implementation of an AI-powered content optimization initiative to streamline storytelling and campaign performance.

The situation: Multiple brand names, multiple websites, no digital presence and lower priced program packages.

What I did: Led a full-scale rebrand encompassing company name, visual identity (colors, logo), brand messaging, positioning, social media and email marketing strategy, media kit for the founder, and a new website. Oversaw the creative, web, and SEO teams to ensure a cohesive and elevated digital presence.

The result: Increased brand visibility, speaking opportunities, and client demand. Developed and repositioned certification programs, successfully raising fees from $14,000 per year to $60,000 for a two-year program.

The situation: A boutique media agency serving health and wellness providers, including alternative doctors and chiropractic neurologists, needed stronger brand positioning, packaged offerings, and a content strategy to drive consistent patient acquisition for their clients.

What I did: Developed brand and content strategies tailored for alternative health providers. Wrote TV commercial scripts, led production, and provided video coaching for on-camera talent. Led strategic partnerships, drafted business plans, SOWs, and contracts. Assisted business owners with internal goal-setting, operational improvements, and process optimization. Created new pricing structures and packaged service offerings to increase revenue and profit margins.

The result: The engagement led to TV commercial production and airing, increased revenue across client accounts, and a consistent lead generation system for health and wellness providers.