The parent company
We help women founders build businesses that change lives.
Life Changer Ventures is the parent company behind Decide & Thrive. We are a turnkey solution for purpose-driven women founders who are done spinning and ready to lead.
Guide founders through the decision that keeps them stuck
We name the thing you have been circling at 2am. Money, team, offer, or next move. You leave the call with clarity instead of another list of pros and cons.
Build a brand and message that actually sells
Your work is too good to be invisible. We position your offer, sharpen your messaging, and create a brand and personal branding strategy that fits your life and your values.
Market the business without losing your soul
Marketing that sounds like you, reaches the right people, and turns attention into revenue. No gimmicks, no bro-marketing, just a plan you can execute.
Build a team that runs the business with you
Hiring, firing, contractor drama, or a team that needs direction. I help you recruit, align, and lead a team that runs the business with you, not against you.
Who we serve
Growth-stage founders in lifestyle, wellness, and social impact who have revenue, a mission, and are ready to scale on their terms. You do not need a business partner. You need a guide who understands branding, marketing, recruiting, and team building so you can make the decisions that have been keeping you up at night.
Three ways we serve
Coaching & Consulting
Decide & Thrive
1:1 clarity calls and ongoing advisory for founders ready to make the call.
Speaking
Stages & podcasts
Keynotes and workshops on decision-making, resilience, and building on purpose.
Shop
Coming soon
Tools, templates, and goods to keep you clear long after our call ends.
Why I get it
I have been through some shit. And I know when you need help, you need help. In 2024 I almost died three times. What started as a fibroid turned into an emergency hysterectomy, three ER visits, and 30+ total days in the hospital. My body was saying what I refused to say out loud.
That season taught me what avoidance actually costs. It also sharpened something I already knew from 15+ years in marketing, brand and personal branding, recruiting, team building, and executive coaching. When a founder is stuck, the answer is rarely more information. It is a clear decision, spoken out loud, with the right person beside her.
I built Life Changer Ventures to be that person. Not the polite nodder. The best friend who happens to do business. The one who prays with you, listens, audits the mess, and helps you build a plan you can actually execute.
Mission
To help purpose-driven founders gain clarity, build momentum, and grow businesses that change lives.
Vision
To help purpose-driven brands become unforgettable forces for good.
Shine, Toni
P.S. Always making it fun, I promise. 🙏